Content Marketing has long been considered the Holy Grail of Marketing. In the past, print adds carried the weight of most companies content marketing budget. That was until the social media phenomenon. Our news-feeds are so cluttered with noise, that we all need to stand out from the crowd, to be noticed. Video and Motion FX are the way to do it. Storytelling through video marketing efforts are affordable and more importantly measurable. Analytics allows us to determine what campaign is working with what demographic. It allows us to make changes and to hold a measuring stick to our campaigns. The future is now.